South Sands Hotel | Clockwork Marketing Website Case Study

Website Digital Marketing Strategy

South Sands Hotel is a welcoming indepedent hotel located in the luscious South Devon town of Salcombe. With stunning views over the estuary, placed on a beachfront canvas, South Sands offers a laid-back atmosphere to relax for an overnight stay while enjoying food from the restaurant menu brimming with seafood specials.

View from hotel bedroom overlooking Salcombe

Dog lying outside dog friendly hotel room in Salcombe

Create relevant and appealing content for target audiences
Design a creative new website layout
Make it mobile-first and easy to navigate
Optimise the site for search engines and keyword rankings

Stephen Ball, Director, South Sands Hotel

We are so happy with the result!

Our new website captures everything we wanted it to be and beyond. we are so happy with the result! From beginning to end, Clockwork communicated and collaborated with us, making the project really smooth and enjoyable.
They listened to us, to understand our goals and vision as a hotel in our location, then provided inspiring new ideas, wrote beautiful copy and crafted it all into a contemporary design. We cannot thank Clockwork enough for their considered and innovative approach.

South Sands Hotel commissioned us to build a new bespoke website, including new site-wide content and an SEO launch.

During initial discussions, the South Sands team highlighted words and phrases that didn’t align with the hotel, including the words ‘boutique’ and ‘luxury’. We compared South Sand’s strengths and selling points against competitors, highlighting words they felt related to South Sands, which opened conversations about the hotel as a brand.

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South Sands Hotel Website by Clockwork Marketing

Located in the popular town of Salcombe, the hotel welcomes a range of guests throughout the year, with families making the most of the beach during the Summer and couples enjoying the slower way of Salcombe life in the shoulder months. This meant the sitemap and content had to accommodate and appeal to a range of ages, digital knowledge and reasons for visiting South Sands. We also ensured the SEO captures and ranks for a range of keywords across the website, for the same reasons.

Ease of use was essential when designing the site map, emphasising being user-friendly to older guests who may not be familiar with booking or making reservations, while keeping the website modern. We worked together to create a site map with a clear user journey, allowing all guests to book stays and reserve tables online without the need to contact the hotel, a problem they faced with their old site.

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Bookings await the bold

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