Lockdown has had a massive impact on travel. You’d be forgiven for thinking that this year’s staycation trend is a direct result. But our love of staycations has grown each year and is now part of a mindset that is here to (ahem), stay.
For anyone new to Google Analytics, or confused by the concept of profiling guests, Clockwork Marketing’s data expert Pete Stevens has some excellent tips to share.
Marketing the new hospitality experience is challenging. For some prospective guests, the sight of people in masks and overalls deep cleaning the property may be reassuring but others are looking to escape to normality.
Hotel rooms and swimming pools remain deserted while the lockdown continues with no end in sight any time soon. However, we are seeing our wedding venue clients continue to get enquiries and bookings for 2021.
Every Friday, BVA BDRC, a consumer insights research agency, releases its weekly report tracking consumer sentiment on the impact of the coronavirus. The report is based on an online survey of 500 people who have travelled, visited an attraction or paid for accommodation since the beginning of the year.
Making the Invisible – Visible. Expert insight from 360 video expert, Gareth Allen, Director, SoundView Media
45% of global consumers are spending more time online because of the pandemic.
Remaining active and visible online through Search Engine Optimisation (SEO) is an important consideration for your business during times of increased reliance on the web. Now is a great time to review your hotel or holiday park's website. Make changes now to benefit you in the future.
SEO (Search Engine Optimisation) can't stop during this coronavirus crisis. When the bricks and mortar of business temporarily close, the online presence of your business is more important than ever.
Why continue marketing during the coronavirus crisis - protect your brand's reputation with careful marketing through these unprecedented times. Brand awareness is as important as ever. The nation is active online: their attention is yours to lose.
Today, a guest’s experience of your marketing plays a crucial role in whether they book with you. Because the journey starts at acquiring new customers, it’s important to get your acquisition strategy right.