Standing out in a busy marketplace isn’t just about having the most luxurious amenities or the best location. It’s about connecting with your guests on a deeper level. Whether you’re managing a boutique hotel, overseeing a holiday park, or running a cosy self-catering cottage, understanding and leveraging your purpose can elevate your marketing from mere advertising to meaning connections with your guests.
Embracing sustainability is not just a trend, but a business imperative – guests are searching for and seeking out hotels that take sustainability seriously. Here’s a comprehensive guide on how you can deliver sustainable practices into your hotel’s operations across five critical dimensions.
In our ever-evolving digital landscape, propelled by the unleashed power of Artificial Intelligence (AI), understanding search engine intricacies is pivotal for digital success - especially in the competitive hospitality sector.
“Tourism for Good” conference runs for a second year on Wednesday 22 November at Winslade Park, Exeter
Google Analytics 4 (GA4) is the new version of Google’s website measurement and tracking tool. With it comes a few new features and metrics, but what do they mean? This quick reference guide is perfect to understand terms used when analysing your reports.
Your hotel data is crucial to running a successful business. Google Analytics can provide insights into what marketing is working best, how your website is performing and to track your direct bookings. As specialists in using Google Analytics for hospitality, Clockwork is helping their clients with the transition to the new version.
The recent release of Google Analytics 4 (GA4) has brought about many changes and new features for businesses to utilise in tracking and analysing their marketing activity. For independent hotels in the UK, GA4 offers new opportunities to gain insights into their marketing efforts and make data-driven decisions.
Let's face it, SEO for Hotels can feel like a very complicated puzzle piece to a very important picture. Especially if you're down on the ground, face to face with customers, ensuring they have the best possible experience. The additional time needed to get things happening in the digital realm can make things feel overwhelming. And yet, SEO for Hotels is absolutely fundamental. We can’t brush over it.
Whilst many couples who had their wedding postponed due to the pandemic in 2020 have since tied the knot, we are still expecting to see a boom of nuptials in 2022. Restrictions were only fully lifted on the day dubbed ‘Freedom Day’ - 19th July 2021 - with an estimated 50,000 weddings planned for this first month of restriction-free life.
With increasing awareness around consumerism and its environmental impact, growing numbers of businesses are rebelling against heavily discounted holiday, Black Friday. In fact some businesses have taken an alternative approach to Black Friday.